The Facts Speak For Themselves!
One notable commercial benefit of the vegetarian market is that it is in the growth stage. Consumers are seeking more alternatives to commercially produced and processed food. In the U.K. alone, sales of vegetarian-specific food were valued at AUD$918.42 million in 1994 and grew to AUD$1.047 billion in 1995 (Growth of 79% in one year). Based on these figures, the forecast for 1999 (at 1995 prices) is AUD$1.586 billion. In the UK, it has also become evident that more restaurants, eateries and pubs are offering vegetarian meals to customers. In a survey of 218 workplace restaurants, 61% were capable of providing vegetarian meals to customers and 96% of British pubs now cater for Vegetarians.
The growth in the vegetarian industry is best exampled by UK figures based on 1986 and 1989 research of meat consumption and vegetarianism. In 1986, 2.1% of the UK population claimed to be vegetarian; 2.6 % admitted to avoiding red meat and 30% of the UK population were eating less meat according to the Gallup Survey of 3061 over-16-year olds in the UK. 3 years later, the consumption of red meat has decreased considerably: In 1989, 3% of the UK population were vegetarian; 27% now sought to avoid red meat and 48% of people sought to avoid red meat to a greater or lesser extent and interestingly, 9.3% of children aged 6 months to 15 years were vegetarian, or avoided meat. These early figures indicated a developing niche for vegetable or non-meat products and demonstrated the need to provide consumers with alternatives.
There are many people around the world with cats and dogs.
As consumers increasingly lean towards a more healthy, ethical and ecological lifestyle by eating less meat and more vegetables, they will seek a similar healthy and cruelty-free lifestyle for their pets.
The number of companion animal and pets in the USA today has rocketed to 59 million cats and 52.9 million dogs. In Australia, 64% of the 6.8 million households own a pet dog or cat. Similarly, in the UK, 50% of households own at least one pet. Currently there are 5.2 million UK households with dogs and 4.8 million households with cats. This represents a pet food market of significant size and unlimited potential. With 3.75 billion people in the Asia region, and a comparatively young companion animal industry, the potential growth of the Asian pet food industry is also substantial. There has been an increased trend towards companion animal ownership in Asia and given the population size, the pet food market opportunities are infinite. Currently, Asia represents 23% of a $45 billion dollar world pet product market. In ten years the Asian pet product market is predicted to exceed the current European pet product market with exponential growth.
Vegan Pet Foods
It is evident that a Vegan pet food that is manufactured ethically, ecologically and economically would be a profitable boutique market line in Australasia. Veganpet Dry Dog and Dry Cat Food has been carefully created by SNH Products to satisfy this market niche. Veganpet dry dog and cat food is a complete and balanced food for pets from kitten or pup to mature adult. This food meets all the nutritional requirements according to American Feed Control Official (AFFCO) ‘Cat and Dog Nutrient Profile for kitten or pup to mature adult’. Veganpet is a natural product with the exception of synthetically produced taurine, niacin, and some vitamins. Veganpet food contains no artificial colours or preservatives. All raw ingredients used in Veganpet are of human grade consumption quality and where possible, ORGANIC. Veganpet products contain no wheat and are GM free.
Most vitamins, minerals, and enzymes are added to Veganpet in a whole food state to enhance absorption. Flaxseed oil, soy oil, and Safflower oil are included in Veganpet as sources of Linoleic Acid. This acid is broken down into a balance of Omega 3 and Omega 6, essential long chain fatty acids. Actual long chain tare/acids Docosahexanoic Acid, Arachadonic Acid, and Elcosapentanoic Acid have also been added to assist cats whose metabolism cannot efficiently break down Linoleic Acid, which is essential for good health, and a healthy coat and skin. Natural enzymes have been added to Veganpet to assist in pre digestibility of plant fibre. This is essential for cats due to their short gastro-intestinal tract and rapid rate of food passage. Both Veganpet’s dog and cat foods have undergone clinical palatability and digestibility trials. The final analysis and reporting is currently being finalised by Dr Nick Costas at Murdock University in Perth, West Australia.
Current Market Status
Currently there is no other Vegan pet food on the market that is nutritionally complete in any where in the world. (U.S.A. has a pre mix for sale that is used to make your own food.) There are a few companies in America claiming to have vegetarian food available but could not be considered to be nutritionally complete because it is not manufactured by extrusion. None have undergone feeding trials. None meets the standards determined by AFFCO. With The great upsurge in veganism I believe very soon America will produce a good vegan pet food.
We can only hope this happens very soon, so we can unite together and put slaughter houses out of business.